The best law firms have great websites; if you go to their website, you immediately know what they’re about. That’s the natural result of a competitive environment weeding out the subpar.
Every law firm wants to have the best website that they can, but they might not have the knowledge and expertise to handle it themselves, which is why they bring in experts. But not every web designer or agency is created equally. If a law firm wants to get the best site for their practice, then they need the best designer for their needs.
Here are a few things to keep in mind.
The site needs well-defined goals.
The most important first step of creating a website is defining the site’s goals. The best sites all have a clearly-defined goal that’s at the heart of its design. Navigation, functionality, aesthetics; all of these are built around this goal.
The goal varies from firm to firm, based on what their area of practice is. Insurance firms are more about brand awareness, while personal injury work for plaintiffs is more about maintaining a client base.
Cost vs. value
When making a site, like with a lot of other things, you get what you pay for. Templates are cheap, but something unique and custom might be of more use. The additional cost of something unique, something that properly represents the law firm and really attracts customers and generates leads, can be offset by how much long-term value it provides the practice.
Choose someone who understands law firm marketing
While you don’t need a web designer with a degree in law, having someone with a grasp of the basics of law, as well as knowledge of law firm marketing is important. Law firms need different marketing tactics from most, and not knowing that difference can kill a web design.
The most important issue at hand when designing a law firm’s site is the fact that content is the centerpiece of the site itself. If the web designer or agency doesn’t get this, then it’s time to find another.
Find someone who can communicate and educate properly.
Law is a very esoteric field, with lots of jargon, which can be a big hurdle for proper communication. The best firms, if you go to their website, know this, and have their web designer accommodate the fact. If you’re having someone work on your site and they can’t properly communicate and educate the workings of the site in a way that you can grasp, then they’re not cut out for the job.