The MICE Industry – One Of The Major Branches Of Tourism In Thailand

‘The Land of Smiles’ was a name dubbed to Thailand as it earned praises for their legendary hospitality. It is a popular destination for corporate events and meetings in Southeast Asia, thus the birth of the MICE Industry in Thailand, or the Meetings, Incentives, Conferencing Exhibitions (MICE) Industry. It is said to have contributed 0.58% to the GDP of Thailand, and almost 10% of all tourism earnings. The country, with this tourism branch, have marketed the elaborate and enticing variety of both indoor and outdoor meeting venue and conference places in Thailand, even conveniently separated by the city in TCEB’s website or the Thailand Convention and Exhibition Bureau.

The country’s capital, Bangkok, is a vibrant city that is in the top four of Asia’s international conference destinations. This is due to the undeniable outstanding services delivered from their first class indoor and outdoor meeting venue and conference places. But it is not only in Bangkok that this legendary hospitality is being practiced. Other cities in Thailand are also already world renowned that when someone visits Bangkok, it couldn’t be helped but to also visit other Thai cities with so much to offer as well.

Hotel venues in Thailand include luxury brands, but what is most exciting is how they explore other venues as well that is proven exciting albeit still classy. Golf courses are among popular outdoor venues in Thailand. If an event has to be outdoors, say, for instance, a fireworks display will culminate the evening, but it is not as casual as a beach event, it can be held in a golf course venue. The class and elegance are still intact even though it is outdoors. There is a variety of golf clubs around Thailand. Aside from the ambiance it offers, the food is also exquisite.

The country’s blend of stunning scenery and cultural traditions makes a perfect balance for a unique and rich selection of event venues. Many organizers even combine a city event with a mountainside retreat to Chiang Mai or temple viewing in Nakhon Pathom. Or the most popular, a beach escape to Pattaya, where a large group can also gather at a convention center that can seat 80,000 people. Organizers have endless possibilities and options in Thailand, the Land of Smiles.


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