One of the most effective ways for a digital marketing agency to boost performance in local SEO is to get listed on online review platforms like Indeed and Glassdoor. Aside from enhancing online presence and brand awareness, reviews bring a company closer to consumers.
Online reviews and ratings displayed on websites can strongly influence a consumer’s purchasing decision. Business owners must realize that online reviews and ratings are major factors in shaping their brand’s online reputation. A trustworthy review from the personal experience of a customer is more useful than branded social media content, the information provided by salespersons, advertising, and search engine results.
A digital agency’s visibility to new customers can be enhanced by claiming a listing on review sites like Indeed and Glassdoor. The company can also connect to potential customers through Facebook pages where they can share news, announcements and set up a call to action buttons to drive engagement. The recently added Facebook Recommendations is very important in influencing purchase decisions.
Another popular review site is Google Search and Maps that displays business information alongside reviews and ratings. When consumers search for your company through Google Search and Maps, reviews will show up to highlight what makes the business special.
Many clients were able to find a digital marketing agency through king kong marketing reviews on popular review platforms. Consumers were able to learn about the services for which the company is renowned for. The number of visitors to the site increased due to reviews and eventually, the visitors turned into customers.