Why Consumers Prefer To Watch Review Videos
Digital Marketing | Reviews

Why Consumers Prefer To Watch Review Videos

Customer reviews are important to businesses of all sizes because they can build trust and easily increase conversions. However, the problem for some companies is they do not know how to encourage their customers to leave a review. Sometimes, all you need is to ask the customer nicely.  Professional ways of requesting for a review…

A Few Skills Every Digital Marketer Should Have
Digital Marketing | Reviews | Tips

A Few Skills Every Digital Marketer Should Have

The digital industry is massive, ever-growing, and very competitive, so newcomers need to set themselves apart from the rest of the field. Here are a few essential skills for the aspiring digital marketing. Video With how popular YouTube, and streaming platforms have become, it’s no surprise that video is growing and in-demand across the world. Digital marketing…

Reviews As User-Generated Content For SEO
Digital Marketing | Reviews | SEO

Reviews As User-Generated Content For SEO

As online shopping grows so with the shoddy characters that want to trick people of their money. However, shoppers have also become smarter; they hardly purchase anything without reading customer reviews. The fact is customer reviews have become the best source of information on a business’s authenticity and reliability. Thousands of brands collect and display…

How Customer Reviews Even The Playing Field Among Businesses
Digital Marketing | Reviews | Tips

How Customer Reviews Even The Playing Field Among Businesses

One of the most powerful tools that a business can use in marketing campaigns is customer reviews. Positive reviews from customers can be highlighted on the landing pages, product and pricing pages to sway even the most hesitant prospects. It is important for businesses to use customer reviews to their advantage because it is crucial…

Google’s Recommended Video SEO Practices
Digital Marketing | Reviews | SEO

Google’s Recommended Video SEO Practices

Google is the top authority when it comes to search engine optimization, which is why people pay attention to the tech company’s advice for digital marketers. Recently, the company posted a video on its Lightning Talks presentation detailing its recommendations for video SEO practices. Public access Google has stated that any video that people want…