Digital Marketing | SEO

A Look At Search Engine Optimization

SEO is a commonly used term when you’re dealing with online advertising. You’ll encounter it a lot, even if you’re not directly looking for King Kong SEO or anything like it. There’s a good reason for that, though, as SEO is a key factor in determining the success of any online business.

What is SEO?

A commonly asked question to be sure. SEO stands for search engine optimization, a set of rules for optimizing your website so that it’s higher-ranked during search engine crawls. Simply put, the higher your site’s SEO, the more likely it is to show up on the first page of search engine results.

SEO has two main goals; helping you figure out what users are looking up online during searches so you can make the right content to draw them in, and to create a website that search engines like Google can easily find, index, and crawl through.

Why is SEO important?

Well, let’s take a bit of a step back from the rankings first.

Good SEO practices are a good guideline for creating a user-friendly site that’s easy to navigate and has interesting content to hold people’s attention. That’s a very important quality to have with the attention span of people on the internet.

Back to the search engines themselves, Google and its ilk all help millions of users find answers to their inquiries every day. That means that getting the search engines’ attention is very important

Data shows that at least 70% of all users on the internet are more likely to use on the first 5 suggestions from search engine results, which highlights just how important something like King Kong SEO really is.

Better SEO means more traffic, which, in turn, means more people talking about your site. That then creates a positive feedback loop which brings people to your site.


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