Why Most Retailers Prefer Custom Shipping Boxes
Boxes have always been the industry standard for shipping because they are sturdy and durable enough to withstand shocks and bumps during transport. It can be safe to assume that boxes are here to stay and they won’t be replaced anytime soon. However, with all the technological advances in our midst, the ordinary standard box used for packaging has been improved and upgraded.
Reasons why custom boxes are here to stay
- Boxes in appropriate sizes can easily be ordered from manufacturers of packaging supplies. If the box is too large for the product, there will be a need for more cushioning which is not cost effective. Weight is something that online retailers have to watch out for because it can impact on the shipping charges. The lighter the weight of packaging, the more cost effective it will be for the retailer.
- Nearly all freight companies make use of dimensional weight pricing for all ground shipments. This pricing scheme can impose additional charges to retailers that routinely make use of large boxes even for small sized items. Shipping costs can be effectively reduced by ordering different sizes of shipping boxes.
- Customized shipping boxes standout in every step of the distribution chain. Online retailers that make the effort to customize their shipping boxes gain better impressions in the consumer market. The shipping box can become an effective marketing and promotional tool for the brand. It often leads to a more prominent place in store shelves because custom boxes are often associated to upscale companies.
- Marketing messages when printed on the shipping box can be appealing to the target market. Increased sales can be generated which will offset the additional expense of custom printing a message. The space provided by shipping boxes should not be wasted because it is the best solution for the company to increase its presence in the consumer market.
Aside from the shipping boxes, online retailers also need a wide range of Paper Mart shipping supplies to make the process of packaging faster and more efficient. Products must have the necessary cushioning as protection against handling. Flaps must be secured through strong tape that is specifically designed for shipping.