In this modern time, where technology is dominant, startups are required to do content marketing in order to have a chance in success. If you are new to the world of content marketing, the entire topic can be intimidating. The best thing to do is learn the skill through reading before trying your hand in the field. If you are to read everything online, it would take several years before you cover everything.
In order to save you the trouble of going through all the resources online, this article sums up all the tips that new entrepreneurs should know regarding content marketing.
- Have a company blog. According to Kim Saxton who is a marketing professor, creating a blog dedicated for your company is one of the ways to make sure that you will be able to provide contents in a daily basis. It is recommended by HubSpot to post at least every weekday which is at least four times every week or a minimum of 16 posts every month.
- Pick the right tools right from the beginning. According to Mattan Danino who is the founder and CEO of WEBITMD, it is not the quantity of tools that matters but rather the quality of each one. if you are starting a company, it is understandable to save money but there must be a budget allocated for the right management tools that will help not just the employees as well as the clients. Many companies resort to cheap tools that accomplish very little thus they end up needing more of these small tools. Investing in a custom CRM solution together with an app for internal task management and a marketing automation will help things run smoothly.
Contents posted should be high quality in order to encourage the visitors to engage. To ensure that you retain the attention of your audience, storytelling method of marketing is the recommended way. According to Anastasia Sidko who is the content manager at SEMrush, content marketing requires value and not just writing so you can post something. These contents should be useful and contain topics that will engage readers.