SEO

Google’s Recommended Video SEO Practices

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Google is the top authority when it comes to search engine optimization, which is why people pay attention to the tech company’s advice for digital marketers.

Recently, the company posted a video on its Lightning Talks presentation detailing its recommendations for video SEO practices.

Public access

Google has stated that any video that people want them to look at should be made publicly available. That means it needs a web page with a URL that Google can actually access, on top of being visible without too much hassle for the user.

Structured data

Structured data provides information on a video like its tile, duration, description, thumbnail, and other things. These can be uploaded via Schema.org VideoObject markup.

Have good thumbnails

High-quality thumbnails that are easily accessible are also important for Google’s rankings. If Google can’t get to a thumbnail then the search engine won’t include it in the video’s features.

Provide a video sitemap

A video sitemap is another way to make sure that your video content gets found by Google. A sitemap includes things like descriptors and metadata tags, things that help Google understand a video. The better Google understands a video, or any kind of content for that matter, the better it can rank it.

Accessible video files

More than just being able to look at videos, Google also like being able to retrieve videos with minimal hassle, which is why accessibility is a key part of SEO, not just for videos.

Google grabs videos to get video previews in order to use it for SERPs, as those are more effective at getting attention than static thumbnails, so they’re a key part of getting good king kong SEO reviews and getting placed nicely in searches.

SEO Trends For 2021

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Many industries have been negatively impacted by the coronavirus pandemic particularly in their SEO investments. The hospitality industry is facing another challenging year while other industries are flourishing. However, this past year the demand for SEO marketing is driven by changing consumer behaviour.

The need to capture online traffic has remained steady. Industries that have continued to invest on SEO include engineering, insurance, energy, real estate, and technology for more long-term benefits. SEO can help in setting up a foundation for growth in the organic channel allowing a business to take advantage of the demand for the product or service. SEO makes a business more digitally robust and resilient to change.

The new trends in SEO that marketers have out watch out for in 2021 include content and page experience. Content must be good enough for the customers but it has to be better than the content of competitors. Customers must have the best page experience; better than what is offered by competitors.

Companies that want to grow their online traffic must improve content because it is what brings visitors to the website. Content about the product and services, about the business and industry will allow customers to find the website and buy from you. Content must always be the absolute best.

Please checkout king kong SEO review and learn how a dedicated digital marketing team will help you reach your growth goals. The digital agency’s result-driven approach is different from what is being used by other marketing agencies. An SEO team will be put at your disposal to turn your business into a market-dominating success.

A Look At Search Engine Optimization

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SEO is a commonly used term when you’re dealing with online advertising. You’ll encounter it a lot, even if you’re not directly looking for King Kong SEO or anything like it. There’s a good reason for that, though, as SEO is a key factor in determining the success of any online business.

What is SEO?

A commonly asked question to be sure. SEO stands for search engine optimization, a set of rules for optimizing your website so that it’s higher-ranked during search engine crawls. Simply put, the higher your site’s SEO, the more likely it is to show up on the first page of search engine results.

SEO has two main goals; helping you figure out what users are looking up online during searches so you can make the right content to draw them in, and to create a website that search engines like Google can easily find, index, and crawl through.

Why is SEO important?

Well, let’s take a bit of a step back from the rankings first.

Good SEO practices are a good guideline for creating a user-friendly site that’s easy to navigate and has interesting content to hold people’s attention. That’s a very important quality to have with the attention span of people on the internet.

Back to the search engines themselves, Google and its ilk all help millions of users find answers to their inquiries every day. That means that getting the search engines’ attention is very important

Data shows that at least 70% of all users on the internet are more likely to use on the first 5 suggestions from search engine results, which highlights just how important something like King Kong SEO really is.

Better SEO means more traffic, which, in turn, means more people talking about your site. That then creates a positive feedback loop which brings people to your site.