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The Persuasive Appeal Of Map Illustrations

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Illustrated maps are designed to persuade a viewer to buy something like a tropical vacation, a brand of wine or a version of the American dream. The 1920’s to the 1960’s were the golden era of illustrated maps in the United States. The maps showed the vibrancy of the economy and popular culture. The US economy was growing and businesses have lots of money for advertising.

Most of the map illustrations were commissioned by companies and printed on brochures and posters to be used as a marketing tool. Others were created for tourism agencies and local chambers of commerce to encourage visitors and businesses to visit a place.

Most of the illustrated maps were geographically inaccurate because the focus was more on aesthetics of simplicity. The map of USA wonders cannot be used for navigation or way-finding but it is a perfect tool to advertise places that tourists have to visit. When printed as a poster, it can be a conversation starter.

Playfulness is quite common in illustrated maps. The maps reflect the pride of people towards their community as well as the usual American cheerful optimism that is very appealing. Map illustrations are lavishly illustrated with colors to make it a fascinating piece of art. While they are not suitable for a geography student, the map illustration can spark an interest for distant places and different cultures.

However, photography took over American advertising and ended the career of some map illustrators. There are still map illustrators today but they have never regained the mid-century popularity. Thousands of map illustrations can still be found in the Library of Congress and elsewhere as reminders of the good old days. Map illustrations are an unappreciated form of art except by people who still value their appeal.

You can access different examples of map illustrations through IllustratedMaps.com that can be used for advertising purposes. You can have a custom map illustration commissioned to send your message to consumers. You can advertise a resort or a tourist destination through a colorful and cheerful map illustration that can easily attract the attention of an audience.

Pictorial Maps As A Way To Promote A Product

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What do you feel when looking at a custom map artwork of your region? Do you feel nostalgic and intrigued or do you get that sudden feeling of identification? The objective of road maps is to provide information that will help you find your way but custom maps are different. They contain what the illustrator wants to give you.

There is usually some advertising behind pictorial maps and this determines what the map illustrator will show. If the purpose of the map is to sell tourism, it will focus on a landscape. The creative imagination of the map illustrator will draw the attention of viewers.

In the 1920’s, the economy of the United States was booming. There was more than enough money to spend for advertising. Commercial designers chose pictorial maps as a way of promoting a product. Almost every state in the US had a designer who can create maps very quickly. It isn’t surprising why there were literally hundreds of thousands pictorial maps printed during that era.

There was great potential for designers to work in different states and let their imagination run free. Sometimes, Miami was represented as a sun-drenched paradise as opposed to industrial Ohio. There is also the powerful American culture that Walt Disney used to the fullest. Pictorial maps with Walt Disney cartoon characters were used to sell Disneyland in the 1950’s.

The golden era of pictorial maps was the 1920’s and 1930’s; however, its popularity begun to wane by the 50’s and 60’s. The pioneer artists have retired and there were new techniques to sell products like colored photographs. Instead of an expensive pictorial map showing an area, advertisers chose tourist brochures with photographs.

Pictorial maps may not be as popular today but still they provide people with something different. Google Maps is loaded with information but lacks the subtlety and sophistication of an artist’s creation.

You can commission a custom map artwork to advertise a resort, campus, city or town. There are map illustrators who can hand draw a particular area and deliver a realistic feeling or attraction. Each custom map will include the message that you want to impart to your audience and information relevant to the message.