Digital Marketing

Google’s Recommended Video SEO Practices

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Google is the top authority when it comes to search engine optimization, which is why people pay attention to the tech company’s advice for digital marketers.

Recently, the company posted a video on its Lightning Talks presentation detailing its recommendations for video SEO practices.

Public access

Google has stated that any video that people want them to look at should be made publicly available. That means it needs a web page with a URL that Google can actually access, on top of being visible without too much hassle for the user.

Structured data

Structured data provides information on a video like its tile, duration, description, thumbnail, and other things. These can be uploaded via Schema.org VideoObject markup.

Have good thumbnails

High-quality thumbnails that are easily accessible are also important for Google’s rankings. If Google can’t get to a thumbnail then the search engine won’t include it in the video’s features.

Provide a video sitemap

A video sitemap is another way to make sure that your video content gets found by Google. A sitemap includes things like descriptors and metadata tags, things that help Google understand a video. The better Google understands a video, or any kind of content for that matter, the better it can rank it.

Accessible video files

More than just being able to look at videos, Google also like being able to retrieve videos with minimal hassle, which is why accessibility is a key part of SEO, not just for videos.

Google grabs videos to get video previews in order to use it for SERPs, as those are more effective at getting attention than static thumbnails, so they’re a key part of getting good king kong SEO reviews and getting placed nicely in searches.

SEO Trends For 2021

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Many industries have been negatively impacted by the coronavirus pandemic particularly in their SEO investments. The hospitality industry is facing another challenging year while other industries are flourishing. However, this past year the demand for SEO marketing is driven by changing consumer behaviour.

The need to capture online traffic has remained steady. Industries that have continued to invest on SEO include engineering, insurance, energy, real estate, and technology for more long-term benefits. SEO can help in setting up a foundation for growth in the organic channel allowing a business to take advantage of the demand for the product or service. SEO makes a business more digitally robust and resilient to change.

The new trends in SEO that marketers have out watch out for in 2021 include content and page experience. Content must be good enough for the customers but it has to be better than the content of competitors. Customers must have the best page experience; better than what is offered by competitors.

Companies that want to grow their online traffic must improve content because it is what brings visitors to the website. Content about the product and services, about the business and industry will allow customers to find the website and buy from you. Content must always be the absolute best.

Please checkout king kong SEO review and learn how a dedicated digital marketing team will help you reach your growth goals. The digital agency’s result-driven approach is different from what is being used by other marketing agencies. An SEO team will be put at your disposal to turn your business into a market-dominating success.

Connecting To Potential Customers Though Popular Review Sites

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One of the most effective ways for a digital marketing agency to boost performance in local SEO is to get listed on online review platforms like Indeed and Glassdoor. Aside from enhancing online presence and brand awareness, reviews bring a company closer to consumers.

Online reviews and ratings displayed on websites can strongly influence a consumer’s purchasing decision. Business owners must realize that online reviews and ratings are major factors in shaping their brand’s online reputation. A trustworthy review from the personal experience of a customer is more useful than branded social media content, the information provided by salespersons, advertising, and search engine results.

A digital agency’s visibility to new customers can be enhanced by claiming a listing on review sites like Indeed and Glassdoor. The company can also connect to potential customers through Facebook pages where they can share news, announcements and set up a call to action buttons to drive engagement. The recently added Facebook Recommendations is very important in influencing purchase decisions.

Another popular review site is Google Search and Maps that displays business information alongside reviews and ratings. When consumers search for your company through Google Search and Maps, reviews will show up to highlight what makes the business special.

Many clients were able to find a digital marketing agency through king kong marketing reviews on popular review platforms. Consumers were able to learn about the services for which the company is renowned for. The number of visitors to the site increased due to reviews and eventually, the visitors turned into customers.

Tips In Building A Software Development Team You Can Trust

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Most successful brands have their unique application to help them do better business, to connect efficiently with their customer base, to branch out and continue to develop. However, there is no magic formula because every business is unique in a certain way. However, one of the solutions is building a team you can trust to allow more flexibility instead of going the standard route.

In order to successfully build a team, it is important for a business to determine what it actually needs, what functions are required and which one’s can be ignored. At first glance, custom software seems to provide all the needs and leave out everything you don’t. However, this is far from true because there are many options available for those with a clear plan and goal in mind.

After you have made a final decision, it is important to decide on the company that can make the dream a reality. There are two available choices – offshore and onshore with the main difference being the location of the software development company which could significantly affect cost. There are software development teams from developed countries but their services cost more than the one from your own country.

Regardless of whether you desire to work internationally or locally, one of the best ways to find a reliable team is to search for referrals. It is very likely that your fellow businessmen have had previous experience working with a software development company. From their experiences, you will gain insight on some details that you might have never found out elsewhere.

Aside from you fellow businessmen, the internet can be a good source of information; however, make sure to access information for trusted and reliable review sites. Check the company’s history and the successful projects they have delivered. Do not make a final decision until you are very certain.

The key to a successful project is building a team you can trust and understands what works best for you. It is important for a team to communicate well and can work as unit. It is also important to discuss data security because you will be sharing some sensitive data.

Launching A New Product During A Pandemic

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Many businesses are hesitant to launch a new product because of the coronavirus pandemic. However, King Kong Sabri Suby says that businesses must have the guts to introduce a new product because no one can predict what will be happening in the coming months. One thing is for certain; once the pandemic blows over, consumers who have been spending their time online are already aware of the product.

The level of uncertainty in the market is quite high today and people do not want to spend their money. However, businesses can turn the challenging times in their favour. There are companies like Uber, Pinterest, Airbnb, Slack and Lyft that took advantage of the opportunities during the Global Financial Crisis. Office space was cheaper and there was less competition so it was easy to sign new deals. Nowadays, these companies that had the guts are dominating the global marketplace.

The problems that businesses have been attempting to solve before the coronavirus pandemic still exist. There is still the problem of getting new customers and growing the business. Instead of a 12-month SEO strategy, a 30 or 90-day paid traffic campaign may generate new leads to a new product. Since every business is different, it makes sense to adjust the marketing plan according to the company’s requirements.

According to King Kong Sabri Suby, business leaders must think of products that consumers cannot resist. When choosing between vitamins and painkillers, a better choice will be painkillers. Vitamins are not urgently needed while painkillers are critically important. 10 years from now, your product will be known all over the world.

A Look At Search Engine Optimization

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SEO is a commonly used term when you’re dealing with online advertising. You’ll encounter it a lot, even if you’re not directly looking for King Kong SEO or anything like it. There’s a good reason for that, though, as SEO is a key factor in determining the success of any online business.

What is SEO?

A commonly asked question to be sure. SEO stands for search engine optimization, a set of rules for optimizing your website so that it’s higher-ranked during search engine crawls. Simply put, the higher your site’s SEO, the more likely it is to show up on the first page of search engine results.

SEO has two main goals; helping you figure out what users are looking up online during searches so you can make the right content to draw them in, and to create a website that search engines like Google can easily find, index, and crawl through.

Why is SEO important?

Well, let’s take a bit of a step back from the rankings first.

Good SEO practices are a good guideline for creating a user-friendly site that’s easy to navigate and has interesting content to hold people’s attention. That’s a very important quality to have with the attention span of people on the internet.

Back to the search engines themselves, Google and its ilk all help millions of users find answers to their inquiries every day. That means that getting the search engines’ attention is very important

Data shows that at least 70% of all users on the internet are more likely to use on the first 5 suggestions from search engine results, which highlights just how important something like King Kong SEO really is.

Better SEO means more traffic, which, in turn, means more people talking about your site. That then creates a positive feedback loop which brings people to your site.

 

What To Do When Hit With Negative Reviews

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With how much sway king kong advertising reviews and other online reviews have, it’s not surprising that businesses want all their reviews to be as positive as possible.

But negative reviews are the cost of doing business; they’re not a matter of if, but a matter of when. It’s not common, but it does happen. And business owners need to be able to address them properly.

Here are a few good ideas on what to do when dealing with negative reviews.

Be authentic and personal

The last thing people want to get when they post an online review is a canned response. If you or any of your employees respond to a negative review, they should share their real names, explain their position, as well as contact details. Being sincere is the key here; people are more open to discussion if they feel like they’re being acknowledged.

Acknowledge and apologize

Negative online reviews are, like in real life, from people that want to be heard. Before dealing with an issue, it’s important to talk to the customer, empathize with them, and apologize without making it look like you’re blaming them. You want customers to be satisfied with your brand after all.

Tactfully promote your business

As we’ve mentioned before, the key is sincerity. When people post king kong advertising reviews, they want their voices to be heard, and acquiescing to that is important. So when you’re trying to talk about how your business can do better to someone who wrote a negative, you want the discussion to feel like a normal conversation, not an ad. Make the customer feel like they matter, while also promoting your business and flipping the script.