As McDonald’s, a fast food chain known all around the world, continue to modernize its shops and stores to be in touch with digitisation, digital signage installation companies are bound to get recognition at how the fast food chain modernizes its locations. Kiosk upgrades and digital signage installations have been made with a $6 billion budget to avoid poor service and long waiting times.
Having screens in the McDonald’s stores are a way to meet customer expectations who are used to looking at services through them. The digital signage may impact the way consumers in the 21st century experience fast food.
The greatest benefit for incorporating digital signage installation companies and having them set up screens around the shop is improving customer experience as well as captivating the attention of consumers. Bright menu boards draw the eye a lot more than static display; animations stationed in strategic places will bring attention to a discounted product or a new item on the menu – all which will drive sales up.
Additionally, waiting times can be minimized with digital checkout that delivers seamless service for ordering food, which they can do directly at the kiosk and then receiving a stub or a ticket for the order to be picked up later.
However, the digital signage can be used for more than just displaying the menus, catching the customers’ attention from the outside, or the ease of ordering and paying. They can also be used for interactive games and videos, which McDonald’s has done with their touch tables.
The main purpose for these upgrades is for better customer engagement as well as introducing them to the brand in a deeper way. Examples like the Moroccan locations are a great display of this implementation.
Mcdonald’s has chosen to use PADS4 software to rearrange their visual communication tactics in Morocco in order to work their digital menus, advertisement boards, and video walls. Digital IT’s digital signage experts has delivered this winning strategy for the fast food market, starting their quest with McDonald’s for scalable and stable signage solutions.