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Google’s Recommended Video SEO Practices

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Google is the top authority when it comes to search engine optimization, which is why people pay attention to the tech company’s advice for digital marketers.

Recently, the company posted a video on its Lightning Talks presentation detailing its recommendations for video SEO practices.

Public access

Google has stated that any video that people want them to look at should be made publicly available. That means it needs a web page with a URL that Google can actually access, on top of being visible without too much hassle for the user.

Structured data

Structured data provides information on a video like its tile, duration, description, thumbnail, and other things. These can be uploaded via Schema.org VideoObject markup.

Have good thumbnails

High-quality thumbnails that are easily accessible are also important for Google’s rankings. If Google can’t get to a thumbnail then the search engine won’t include it in the video’s features.

Provide a video sitemap

A video sitemap is another way to make sure that your video content gets found by Google. A sitemap includes things like descriptors and metadata tags, things that help Google understand a video. The better Google understands a video, or any kind of content for that matter, the better it can rank it.

Accessible video files

More than just being able to look at videos, Google also like being able to retrieve videos with minimal hassle, which is why accessibility is a key part of SEO, not just for videos.

Google grabs videos to get video previews in order to use it for SERPs, as those are more effective at getting attention than static thumbnails, so they’re a key part of getting good king kong SEO reviews and getting placed nicely in searches.

How Customer Reviews Influence Shoppers

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When it comes to making decisions, many people are not actually independent thinkers. They often rely on the opinion, perspective, and recommendations of others. With the advent of the internet, people have the option of customer reviews from all over the world to tell them what items to buy or services to use after a quick Google search.

Reviews do not accumulate on their own; businesses must know how to ask their customers for reviews, how to leverage the reviews to gain more business, and how to respond to reviews that are less than favourable to improve the brand’s image. Consumers are usually interested in a good story that is why they are interested in reading other people’s experiences with a brand.

Reviews are social proof that encourages consumers to make a purchase or consider another alternative. Customer feedback have a special place in the heart of consumers. While influencers may catch the attention of shoppers, the first-hand experience of a customer is more convincing.

For a digital marketing agency, customer reviews can be pretty important to generate brand awareness. For example, if customer reviews say that the services are extremely good and have helped them grow and become more profitable, the agency will definitely rank higher than its competitors. Even a one or two-sentence review from a satisfied customer can impact the brand’s credibility and page ranking in search engines.

Clients become more confident when they read king kong marketing reviews from industry experts. The digital marketing agency’s services that include SEO, CRO, PPC, Facebook advertising, web design, and marketing automation have been used by an impressive clientele.

 

Tips For Preparing For A Court Hearing

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A court hearing is generally something people steer clear of, but, sometimes, we just have to deal with it. Calling on experts like those in MyDefence.ca helps a lot, but there are still some things that need to be done on the client’s end.

Doesn’t matter how good your lawyer is, if you’re not ready, then things can go off the rails pretty fast. Here are a few tips that might help with your court hearings.

Have a pen and paper ready

You need to take notes: lots of them. There are a lot of things to keep track of during a court hearing, especially since even the smallest detail can have a drastic effect on the outcome.

No matter how good your memory might be, write things down. Whether they’re the conversations with the opposition, or the things you have to say as part of your statement, noting them down will save you a lot of trouble.

Be organized

Court hearings are serious affairs that require no small amount of documents. Naturally, you want to make sure everything is properly organized and recorded. Get some file dividers and the like, and save yourself, and anyone from MyDefence.ca or whatever law firm you’ve got with you a headache.

Organizing works best in chronological order:

  • Section 1 is for court applications, orders, as well as notices for the hearing.
  • Section 2 is for evidence statements from witnesses.
  • Section 3 is for expert reports.
  • Section 4 is for any documents sent between you and the opposition, as well as conversations.
  • Section 5, if you need it, is good for notes.

Know the venue

If you’re going to be part of a court hearing, it makes sense that you know where it is, and how to get there. After all, a soldier knows where the battlefield is. Sure that sounds a bit like overblowing things, but they’re called ‘legal battles’ for a reason.

Remember that courts set their times at times they find suitable, but they can change the time at the last minute. If you’re not there, hearings can proceed without you, which can gravely hurt your case.

 

SEO Trends For 2021

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Many industries have been negatively impacted by the coronavirus pandemic particularly in their SEO investments. The hospitality industry is facing another challenging year while other industries are flourishing. However, this past year the demand for SEO marketing is driven by changing consumer behaviour.

The need to capture online traffic has remained steady. Industries that have continued to invest on SEO include engineering, insurance, energy, real estate, and technology for more long-term benefits. SEO can help in setting up a foundation for growth in the organic channel allowing a business to take advantage of the demand for the product or service. SEO makes a business more digitally robust and resilient to change.

The new trends in SEO that marketers have out watch out for in 2021 include content and page experience. Content must be good enough for the customers but it has to be better than the content of competitors. Customers must have the best page experience; better than what is offered by competitors.

Companies that want to grow their online traffic must improve content because it is what brings visitors to the website. Content about the product and services, about the business and industry will allow customers to find the website and buy from you. Content must always be the absolute best.

Please checkout king kong SEO review and learn how a dedicated digital marketing team will help you reach your growth goals. The digital agency’s result-driven approach is different from what is being used by other marketing agencies. An SEO team will be put at your disposal to turn your business into a market-dominating success.

Connecting To Potential Customers Though Popular Review Sites

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One of the most effective ways for a digital marketing agency to boost performance in local SEO is to get listed on online review platforms like Indeed and Glassdoor. Aside from enhancing online presence and brand awareness, reviews bring a company closer to consumers.

Online reviews and ratings displayed on websites can strongly influence a consumer’s purchasing decision. Business owners must realize that online reviews and ratings are major factors in shaping their brand’s online reputation. A trustworthy review from the personal experience of a customer is more useful than branded social media content, the information provided by salespersons, advertising, and search engine results.

A digital agency’s visibility to new customers can be enhanced by claiming a listing on review sites like Indeed and Glassdoor. The company can also connect to potential customers through Facebook pages where they can share news, announcements and set up a call to action buttons to drive engagement. The recently added Facebook Recommendations is very important in influencing purchase decisions.

Another popular review site is Google Search and Maps that displays business information alongside reviews and ratings. When consumers search for your company through Google Search and Maps, reviews will show up to highlight what makes the business special.

Many clients were able to find a digital marketing agency through king kong marketing reviews on popular review platforms. Consumers were able to learn about the services for which the company is renowned for. The number of visitors to the site increased due to reviews and eventually, the visitors turned into customers.

What Does White-Glove Service Mean?

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Freight can be shipped through trucks and ships. When it comes to trucking, Titan Transline offers full truckloads (FTL) and less than truckload (LTL) transport options. The choice between these two methods is based on the size of the shipment, how fragile the cargo is, time requirements, and available budget. There are also other options that can be considered like white-glove service, warehousing, distribution, and logistics.

The term white-glove service means that assistance is provided with a substantially higher level of care and attention to detail. Standard shipping usually involves transporting items from their point of origin to their destination; after which the client takes over the items. In the white glove service, after the items reach their destination, they are removed from the crates and packaging by the logistics company.

White glove shipping service is critical to individuals and organizations who want to ship valuable items like artworks, antiques, and irreplaceable items. The items are expensive in a sense that may have little monetary value but high sentimental value. If a valuable artwork is damaged, an art gallery’s reputation can be negatively affected. With white-glove service, the artwork will be delivered to a customer in exactly the same condition when it left the gallery.

Many customers invest in high-end furniture and they expect the items to be delivered with utmost care to maintain their excellent quality through white-glove service. The last thing that a logistics and trucking company would want is for their reputation to be tarnished because the high-end items were damaged during transit. Even contractors and builders opt for white-glove service for the delivery of expensive furnishings like a one-of-a-kind marble countertop of a handcrafted fireplace mantle.

The main goal in choosing a white glove delivery service is to ensure that items are transported safely and efficiently. Logistics companies provide a high level of service with meticulous and painstaking attention to detail. White glove service is also defined as extra attention or respect when handling an individual’s or organization’s prized possession. Teams that are providing white-glove service never forget the fact that they are handling something that their client considers as very important and irreplaceable.

Tips In Building A Software Development Team You Can Trust

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Most successful brands have their unique application to help them do better business, to connect efficiently with their customer base, to branch out and continue to develop. However, there is no magic formula because every business is unique in a certain way. However, one of the solutions is building a team you can trust to allow more flexibility instead of going the standard route.

In order to successfully build a team, it is important for a business to determine what it actually needs, what functions are required and which one’s can be ignored. At first glance, custom software seems to provide all the needs and leave out everything you don’t. However, this is far from true because there are many options available for those with a clear plan and goal in mind.

After you have made a final decision, it is important to decide on the company that can make the dream a reality. There are two available choices – offshore and onshore with the main difference being the location of the software development company which could significantly affect cost. There are software development teams from developed countries but their services cost more than the one from your own country.

Regardless of whether you desire to work internationally or locally, one of the best ways to find a reliable team is to search for referrals. It is very likely that your fellow businessmen have had previous experience working with a software development company. From their experiences, you will gain insight on some details that you might have never found out elsewhere.

Aside from you fellow businessmen, the internet can be a good source of information; however, make sure to access information for trusted and reliable review sites. Check the company’s history and the successful projects they have delivered. Do not make a final decision until you are very certain.

The key to a successful project is building a team you can trust and understands what works best for you. It is important for a team to communicate well and can work as unit. It is also important to discuss data security because you will be sharing some sensitive data.